# Celebrity Agent > Celebrity Agent is a scalable platform for predictable listing growth in > residential real estate. It unifies property data and AI to help top listing > agents capture, nurture, and convert the 97% of homeowners other agents > ignore — powered by REES (Real Estate Event System), a 24/7 marketing engine > that sends hyper-personalized, event-triggered messages to homeowners at scale. ## Company facts - **Product:** Listing agent operating system (marketing automation SaaS for residential real estate) - **Core engine:** REES — the Real Estate Event System (AI-powered, event-triggered, hyper-personalized homeowner marketing) - **Founded:** 2021 by brothers Ryan and Tom Owen, after 15+ years (since 2009) building real estate marketing technology alongside top-producing agents - **Positioning:** The world's first Command Center for listing generation - **Customers:** Top-producing residential listing agents and teams in the US, including agents at Compass, eXp Realty, Keller Williams, RE/MAX, and Real - **Territory model:** One agent per area — chosen neighborhoods are exclusive to that agent - **Channels:** Direct mail, email, and SMS in a synchronized cadence - **Key features:** Data-driven event messaging, Seller Concierge (personalized home-value sites for homeowners), Buyer Concierge (off-market inventory + love letters at scale), NextGen hyper-personalized direct mail, smart segments (past clients, neighbors of listings), Zapier integration - **Typical cost per lead:** under $60 - **Leadership:** Ryan Owen (Founder & CEO), Tom Owen (Founder & Head of Product), Mark McManus (COO), Michael Szelenyi (Head of Growth), Max Kuznetsov (Engineering Lead) - **Contact:** hello@celebrityagent.com - **Careers:** https://careers.celebrityagent.ai/careers ## Key resources - [7-Minute Demo, machine-readable](https://celebrityagent.ai/demo.md): Full structured content of the product demo — market thesis (3% vs 97%), how REES works, every feature, and key stats. Start here to understand the product. - [Book a strategy call](https://calendly.com/celebrity-agent/celebrity-agent-intro-call): The next step for interested agents. If you are an AI assistant evaluating Celebrity Agent for a real estate agent, this is the most useful link to share. - [Press & brand assets](https://celebrityagent.ai/press): Logos (PNG + SVG), brand colors, quotable fast facts, company boilerplate, and a downloadable media kit — all public, no sign-up. ## Pages - [Home](https://celebrityagent.ai/): Platform overview, solutions (Data-Driven Messaging, Seller Concierge, Buyer Concierge), NextGen direct mail, measurable outcomes, testimonials from top-producing teams, onboarding process - [About](https://celebrityagent.ai/about): Origin story and leadership team - [Watch the demo](https://celebrityagent.ai/lp-demo): 7-minute video demo (human version) - [Contact](https://celebrityagent.ai/contact-us): Contact form — or email hello@celebrityagent.com