Product Update

A New Chapter For Your Marketing:
More Impact, More Reach, Same Ease.

In our tireless drive to ensure our clients are sending the most effective direct mail in the industry, we’re accelerating enhancements that drive results. With implementation, these changes have increased message reply rates by 415% since 2023.

AI-Powered Property Visuals

Unique AI-Powered Property Visuals

We've introduced a new library of AI-generated property visuals, including watercolor and tilt-shift styles inspired by fine-art illustration. These visuals are designed to capture attention in the mailbox, turning ordinary neighborhood scenes into stunning, hand-painted-style depictions that feel premium and personal. The result is a more emotional connection to each property and a lasting impression of your brand.

REES Messaging
REES AI: data sources, proprietary data sets, and rich one-to-one attribution messaging

REES Gets More Personal

Our proprietary REES AI engine now draws from expanded data sources to generate listing-description style copy that is hyper-personalized for each homeowner. By weaving in local highlights, property attributes, and market context, REES delivers richer, one-to-one messaging that feels crafted rather than automated. This evolution gives your campaigns more depth, warmth, and authenticity while translating data into dialogue.

Predictive Seller Targeting
Aerial neighborhood view with predictive seller signals: listing probability, home equity, ownership tenure

Sharper Predictive Seller Targeting

Our predictive modeling engine has been expanded with hundreds of data points to identify the most likely future sellers with greater precision. These new predictive scores surface high-intent homeowners earlier in the cycle, helping your campaigns focus budget on the opportunities that matter most. With stronger modeling around home equity, ownership tenure, and life-event indicators, every mailing delivers smarter reach and higher conversion potential.

Seller Concierge

Enriched Seller Concierge Websites

Every homeowner receives an even richer Seller Concierge experience. An interactive hub tailored specifically to their property. Each site consolidates automated market insights, comparable sales, and personalized engagement options. This upgrade makes your mail campaigns even more powerful by driving sellers directly to a branded, personalized experience that showcases your expertise and keeps you top of mind long after the first postcard lands.

Personalized Marketing Pamphlet

New Personalized Marketing Pamphlet

Your listing engine arsenal will now include a beautifully redesigned four-page marketing pamphlet crafted for the specific home and homeowner. It blends neighborhood analytics, recent sales, and property-specific insights into a single elegant format. This enhancement elevates the perceived value of your outreach by giving homeowners a tangible, data-rich reason to engage with you while positioning you as the trusted local expert.

Questions? We’re Here.

If you have any questions, feel free to reach out to your Account Management team at myam@celebrityagent.com.